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This strategy has also paid dividends for brands such as Cascadian Farm, who recently teamed up with game developer Zynga to be the brand behind the games organic blueberries crop. Within a few days of launching in the FarmVille Market, Cascadian Farm organic blueberries had been purchased by more than 1 million players for 20 credits each. Consider branding virtual goods that are complementary to your products. For example, if you are a clothing brand, you can give players the option to customize their virtual persona by providing branded virtual clothing. The pinnacle of in game brand building would be to create and launch your own branded game. This strategy not only gives consumers a fun and memorable way to engage with your brand, but it also enables you to create and sell your own branded virtual goods. For example, the New York Jets recently launched a Facebook game called Ultimate Fan that lets football fans predict game scores, take quizzes on their knowledge of various NFL teams, allot points to their favorite teams and hold virtual tailgate parties with other fans. The Jets anticipate generating revenue through product placement sponsorships and fans purchasing virtual tailgate items. You dont have to be a sports or entertainment company to create your own social game. Reckitt Benckiser, the company behind brands such as Lysol, Clearasil and Woolite, developed its own branded game to allow people to learn more about the company, its brands and its work environment. The game, called poweRBrands, presents players with marketing challenges for various products.

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I have done it, he wrote his wife, Emily. Not a life lost, and we have been through hell. Certainly, Shackleton was far from perfect, as executives and M. B. A. students often point out to me. He ordered the ship to sail south even in the face of whalers warnings about the pack ice. And the expedition might have fared better had he given more than sporadic attention to training his men how to manage and drive the 60 odd sled dogs on board. Then there is the question of responsibility for the Aurora, whose crew had been charged with setting out supply depots for the Endurance party as it crossed the continent. After unloading men and supplies in early 1915, the Aurora was also trapped by pack ice and carried into open waters, stranding 10 men. Three of them perished before Shackleton and others arrived in January 1917 to rescue them.

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And to my future newcomers, nice to meet you. I cant wait to hear what you can teach me. Feminism isnt about making women strong. Women are already strong. Its about changing the way the world perceives that strength. G. D. AndersonI have witnessed and become a part of something magical last night. I mentioned yesterday that I have practiced a different form of self care than I am used to. Last night I partook in what I call hippie shit and I say that in the most positive light possible. I became part of seance.

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I this idea!I will definitely be doing this with my daughter this month to see how it goes. And I hope we can do it on a regular basis. Thanks for this super cute, practical, and great for learning to set goals from an early age. Great Blog!I also did something very silimar with my boys and had them do a vision board. I think its great and it teaches them to be accountable and to look forward to something. Thank you!It really does hold them accountable. It shows them that their actions determine what they are able accomplish in life. I loved this post, Yanique!I saw you mention it on I think it was Twitter earlier today and was excited to read it. I think this is such a valuable skill/tool to teach our kids and Im not sure I would have thought to do it so concretely before reading your post. Im working on a post that happens to tie in with this one a little, so I may be offering a link to your post in mine, if thats all right. Thanks, Yanique!I think its so empowering for a child when they set a goal and work it through to fruition.