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As you are reading, you'll discover many different topics being discussed. Many of these you may have never heard of before. Start writing these down. Example: You found yourself reading a blog post that described the blogger's recent experience at a demolition derby. Maybe you don't know much yourself about this niche, so you add "demolition derby" to your list. 2.


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Whats more, in the manner of old mob trials, Wall Streets secret machinations were revealed during the Carollo trial through crackling wiretap recordings and the lurid testimony of cooperating witnesses, who came into court with bowed heads, pointing fingers at their accomplices. The new age gangsters even invented an elaborate code to hide their crimes. Like Elizabethan highway robbers who spoke in thieves cant, or Italian mobsters who talked about getting a button man to clip the capo, on tape after tape these Wall Street crooks coughed up phrases like pull a nickel out or get to the right level or youre hanging out there all code words used to manipulate the interest rates on municipal bonds. The only thing that made this trial different from a typical mob trial was the scale of the crime. USA v. Carollo involved classic cartel activity: not just one corrupt bank, but many, all acting in careful concert against the public interest. In the years since the economic crash of 2008, weve seen numerous hints that such orchestrated corruption exists. The collapses of Bear Stearns and Lehman Brothers, for instance, both pointed to coordinated attacks by powerful banks and hedge funds determined to speed the demise of those firms. In the bankruptcy of Jefferson County, Alabama, we learned that Goldman Sachs accepted a $3 million bribe from J. P. Morgan Chase to permit Chase to serve as the sole provider of toxic swap deals to the rubes running metropolitan Birmingham an open and shut case of anti competitive behavior, as one former regulator described it.



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First, the brands could link their customer engagement programs to the consumers need for self presentation. Secondly, it could be done by strengthening the consumers identification with the brand. Additionally, brands could also provide customers with several eWOM tools that make it more applicable when the brand is top of mind think of after purchasing etc. Lastly, as can be concluded from the paper, that there was a positive relation between eWOM and the use of online media. Marketers may also think of targeting the customers that make heavily use social media, but are not necessarily brand loyal Eelen et al. , 2017. A good example made in the article itself, was when the business Nutella, was able to organize an online action where its customers could design their own Nutella Jar. The customers were especially people who used social media a lot, but were triggered to also buy the brand, because they had to visit a store and purchase the jar of Nutella first before they could use the label Eelen et al. , 2017. The article finds its strength in conducting a research that looks into the products side of in person WOM and eWOM, instead of the service business.



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Monsanto influence in research: In March 2017, the federal court judge unsealed some internal Monsanto documents that raised new questions about Monsantos influence on the EPA process and about the research regulators rely on. The documents suggest that Monsantos long standing claims about the safety of glyphosate and Roundup do not necessarily rely on sound science as the company asserts, but on efforts to manipulate the science. The AAAS has awarded two Sri Lankan scientists, Drs. Channa Jayasumana and Sarath Gunatilake, the 2019 Award for Scientific Freedom and Responsibility for their work to investigate a possible connection between glyphosate and chronic kidney disease under challenging circumstances. The scientists have reported that glyphosate plays a key role in transporting heavy metals to the kidneys of those drinking contaminated water, leading to high rates of chronic kidney disease in farming communities. See papers in SpringerPlus 2015, BMC Nephrology 2015, Environmental Health 2015, International Journal of Environmental Research and Public Health 2014. The AAAS award had been suspended amidst a fierce opposition campaign by pesticide industry allies to undermine the work of the scientists. After a review, the AAAS reinstated the award. Some farmers use glyphosate on non GMO crops such as wheat, barley, oats, and lentils to dry down the crop ahead of harvest in order to accelerate the harvest. This practice, known as desiccation, may be a significant source of dietary exposure to glyphosate. The USDA quietly dropped a plan to start testing food for residues of glyphosate in 2017.

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